Selected Work | Stu Creatives

From vision
to execution.

Founders who needed structure. Work that delivered it.

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01

The Digital Hub & Business Building Besties

Kayla Elderkin · TEDx Speaker · Co-Founder

Kajabi Build Creative Direction Platform Structure

Kayla Elderkin is a TEDx speaker and co-founder of a 7-figure digital education business serving over 4,000 students across four countries. She came with copy and design direction ready — what she needed was someone to take that vision and build it into a polished, functional Kajabi presence.

Four pages. One week. Creative direction applied throughout — text placement, color decisions, photo positioning, visual hierarchy — ensuring every page felt considered, not just assembled.

A live, polished Kajabi presence that felt exactly right.

Four pages built in one week, delivered on time and on brief. The client’s response upon delivery was immediate — the result captured her vision exactly.

Delivered on time. On brief. Without a single revision request.

“I am OBSESSED with the work she did for me. Her prices are so fair and well worth it. She does incredible work, has an amazing eye for design, and she is fast and efficient. Exactly who I want to hire.”

Kayla Elderkin

TEDx Speaker
Co-Founder, The Digital Hub & Business Building Besties

“From start to finish, every single piece was thought out and handled with so much care and precision. Paulina was caring, responsive and always made sure that we were happy through the process. Not only did she create exactly what was in our minds, but she also taught us how to use the tools she implemented. The delivery for this project is beyond anything we could have asked for.”

Alex Garcia

Success Coach & Support Lead
Business Building Besties

02

The Exit Strategist

Nataliya Bari · Relocation Strategist · Costa Rica

WordPress Shopify Calendly Systems Build

Nataliya Bari had built real authority helping Americans navigate relocating abroad. The problem was the infrastructure behind the brand. There was no existing site — everything needed to be built from the ground up.

The goal was a structured, connected platform ecosystem that made the brand easier to run, easier to understand, and ready to scale. Full WordPress site built from scratch, Shopify integrated for digital product sales, Calendly connected for frictionless booking.

From nothing to a fully connected brand ecosystem.

A structured, connected, professional digital presence built from scratch. WordPress communicates clearly, Shopify enables digital product sales, Calendly makes booking frictionless, and messaging is consistent across every touchpoint.

More than a website — a foundation the brand can grow from.

“Efficient, professional, and honestly just fantastic overall. Paulina is lovely to work with, is quick to solve problems, and delivers on time.”

Nataliya Bari

The Exit Strategist
Relocation Strategist · Costa Rica

03

The Etiquette Evangelist™

Cassandra Arnold · Reputation Risk & Performance Strategist

Brand Strategy Marketing Systems Campaign Roadmap

Cassandra Arnold had deep expertise, a proprietary methodology, and over 35 years of experience. The challenge was not a lack of ideas or expertise — it was structure.

A comprehensive 12-month implementation plan was built — brand messaging framework, audience segmentation across four distinct tiers, multi-channel marketing tactics, a 5-phase campaign roadmap, and a KPI framework to track momentum.

Clarity, structure, and a foundation for sustainable growth.

A clear, organized path forward she could actually execute against. Deeper understanding of her positioning, a structured approach to her marketing, and clarity on where to focus her energy.

The phased roadmap created focus without overwhelm.

“The Phase One strategy perfectly captured the essence of my brand. It felt intentional, elevated, and aligned. She understood not just what I do, but why I do it. That level of alignment made the entire plan feel both strategic and soulful.”

Cassandra Arnold

The Etiquette Evangelist™
Reputation Risk & Performance Strategist

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