REIMAGINING THE ROW
A Creative Direction Study by Stu Creatives
An exploration of emotional minimalism through four distinct campaign directions inspired by The Row’s quiet luxury and sculptural identity.
STILL POWER
Strength expressed through restraint.
INTERIOR WOMAN
The emotional interior as a private luxury.
URBAN SILENCE
Softness within architectural structure.
UNTOUCHED BODY
The body as structure: sculptural, quiet, unperformed.
Creative Director’s Note:
This study explores how identity, space, and emotional silence shape contemporary luxury narratives.
Concept direction, visual research, and mood development by stucreatives.