SPEAK.

SPEAK. – It into existence.


A bold Afro-Caribbean creative brand celebrating sound, story, and soulful self-expression.

SPEAK. is a cultural platform and creative event series centering Afro-Caribbean artists, musicians, and dreamers. Each event is a space for performance, connection, and bold expression where the mic is open and the message is powerful. This brand was developed through the Recognition Package — a full foundational branding service including logo design, mood board, typography, color system, and brand guidelines.

Creative Direction & Deliverables

  • Brand Strategy – Defined target audience, tone, positioning, and values
  • Mood Board Development – Visual storytelling through curated imagery and palette
  • Logo Design – Custom typography and symbol concept design
  • Color & Typography Systems – Selected brand-safe palette and type hierarchy
  • Visual Identity Guidelines – Created a brand usage guide for consistency
  • Brand Voice & Messaging – Developed tagline, tone, and language framework

Mood Board Development

We crafted the SPEAK. mood board to capture the vibrant energy, cultural richness, and creative spirit of Afro-Caribbean communities. Drawing from visual references in dance, sound, and fashion, the board blends earthy warmth with bold contrast to evoke both grounded heritage and expressive modernity. It set the visual foundation for the brand’s color palette, textures, and tone, ensuring every design element stayed rooted in rhythm, connection, and creative power.

SPEAK. brand mood board featuring earthy tones, Afro-Caribbean imagery, bold textures, rhythmic movement, and creative cultural expression.

Logo Development

We developed the SPEAK. logo to embody the brand’s unapologetic voice and cultural rhythm. Starting with bold, minimalist typography, we designed a mark that stands confidently on its own and adapts seamlessly across print, digital, and event platforms. The period adds a sense of finality and power — a visual affirmation of speaking things into existence. We also created the custom Circle of Rhythm symbol to represent community, pulse, and repetition — core elements of Afro-Caribbean music and storytelling. Together, the wordmark and symbol build a cohesive, dynamic identity rooted in sound, movement, and cultural pride.

SPEAK. logo displayed over a photo of a man featured in the brand mood board, representing Afro-Caribbean identity, movement, and creative expression.

Color Palette

The SPEAK color palette celebrates Afro-Caribbean heritage, expression, and rhythm through vibrant, intentional hues. Each color evokes energy, warmth, and cultural depth, channeling the creative soul of the brand. Rich red, golden amber, earthy green, and bold black embody passion, movement, and connection. On stage, in the crowd, or behind the scenes, these tones pulse with the frequency of freedom, creativity, and community.

Typography

SPEAK. uses bold, modern typography to project clarity, strength, and presence. The primary font delivers a clean, grounded look that lets the brand’s voice take center stage. Its strong lines and minimal form reflect confidence and creative rhythm, setting the tone for expressive storytelling and artistic expression across every platform.

SPEAK color palette library featuring primacy colors
SPEAK primary typography uses.

Visual Identity & Brand Voice

SPEAK. billboard design featuring a close-up of a man's mouth wearing grills, with bold white typography and the tagline 'SPEAK. – it into existence,' celebrating Afro-Caribbean identity and creative expression.

SPEAK. stands as a bold Afro-Caribbean creative brand rooted in rhythm, expression, and intention. Its visual identity channels a vibrant cultural pulse through strong typography, the iconic Circle of Rhythm symbol, and a rich, earthy color palette that evokes sound, movement, and soul. Every visual choice draws from authenticity to spark connection and creative pride.

The brand voice speaks with power — rhythmic, clear, and unapologetic. SPEAK. doesn’t whisper; it affirms. Its messaging empowers and unites, encouraging artists and audiences to “speak it into existence.” The brand calls its community to create, connect, and push culture forward through sound, story, and soulful self-expression.

Brand Guidelines

Outcome & Reflection

The Recognition Package laid the groundwork for a cohesive, culturally expressive brand system that brought SPEAK. to life. This bold, resonant identity celebrates Afro-Caribbean creativity and creates space for authentic expression and community connection. From crafting the refined logo and symbolic elements to curating the soulful color palette and shaping the intentional brand voice, we built every detail to reflect rhythm, voice, and self-expression.

This project affirmed the impact of storytelling in branding. When culture, clarity, and creativity come together, the result isn’t just design — it becomes a movement. SPEAK. now moves forward to amplify artists, spark connection, and inspire purpose through presence, passion, and soul.

Inspired? Let’s Create Something That Lasts.